New Frontiers in
Behavioral Science

Under the patronage of His Highness Sheikh Theyab bin Mohamed bin Zayed Al Nahyan, The Behavioural Exchange™ (BX2025) is a hallmark event focused on the intersection of behavioral science and public policy.

BX2025 will be the first held in the MENA region, and is being hosted by the Behavioral Science Group and the Behavioral Insights Team (BIT), in partnership with the Center for Behavioral Institutional Design at NYU Abu Dhabi.

BX2025 will focus on New Frontiers in Behavioral Science – bringing to life the latest developments in the field and hearing from the people behind them. BX2025 will create the space and the conversations for the foremost experts to consider how behavioral science can help solve ever more complex problems.